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Free newsletter templates are a great thing to have if you use
email as part of your online communication strategy. It is proven
that using email to either promote a product, service or just
to stay on your client's radar helps to convert in the short,
medium and long-term.
The great thing about having free newsletter templates is that
they don’t cost anything. Being able to find and download
these types of collections are pretty straightforward. As long
as you have software applications like Microsoft Publisher, PowerPoint
or even Word, you can get started on promoting your company communications
effectively.
In addition, with all these free templates, you can be focus on
working on the content of your newsletter to drive brand awareness,
leads or sales.
Design and development time is reduced significantly as you can
generally just add in content and images where you like. You don’t
need to code these templates from scratch as these have already
been done. In essence you save yourself valuable time. If you
do need to change certain aspects such as colours, font sizes
or layouts, these can be amended very easily.
Free newsletter templates also give you the ability to understand
the kinds of designs, colours and layouts that are working for
certain niches. As somebody responsible for the newsletter and
email communication, you will want to learn what works and what
doesn't. The best thing about these templates being free is that
you can use them however you like, and if you feel that something
does not work then at least you have not made any financial loss.
What can I use Newsletter Templates For?
Just because we mention the word 'Newsletter', doesn't mean that
they have to necessarily have to be used for just email marketing.
In addition to this capacity, you can also use them for;
- Company Newsletters - Use your business newsletter
for your existing client base as well as to drive and win new
business opportunities. Internally on an intranet and externally
as an email newsletter (maybe even available as a pdf).
- Twitter Backgrounds - Social media has taken
the world by storm and continues to grow as time goes by. By
uploading a quick and easy design that has good appeal can definitely
help you gain some credibility and respect amongst your followers.
It also means that you take your internet presence very seriously.
- A Real Estate Newsletter - The property sector
has benefited a great deal from the internet and so if you have
an enterprise that promotes properties (especially as a local
agent) then it allows you to add that personal touch to your
clients by sending them regular updates on listings.
- A Travel Business Newsletter - With the travel
industry worth billions of pounds per year, holiday newsletters
allow companies to advertise destinations directly to targeted
subscribers.
- Free Website Templates - By finding newsletter
templates, you're actually in most cases downloading free website
templates. This means that you can use this as part of your
online presence.
What Industries Can I use Newsletter Templates for?
This completely depends on your creativity and really the kind
of message you are trying to portray, there are many professional
designs and themes available. Some industries include but not
limited to the following;
- Agriculture
- Animals
- Architecture
- Arts
- Beauty
- Books
- Christmas
- Clubs, Societies and Community Projects
- Dating
- Food & Drink (examples could include restaurants)
- ECommerce
- Education
- Electronics
- Entertainments
- Finance / Insurance
- Flowers
- Games
- Gifts
- Interior DesignWeddings and Jewelry
- LegalMedical
- Photography
- Shopping & Retail
- Travel
- Tutorials
How can I make them work for my Business?
The key with making newsletter templates a success, whether they
are free or paid is to continually track, tweak and optimise until
you can achieve the best possible return on investment you can.
If you have access to tools like Google Analytics or Omniture,
you can add in certain code to track certain parts of your campaign.
This allows you to measure what is working and what isn't by giving
you that extra intelligence.
Remember, don’t be afraid to try new things.
Where can I find them?
If you sign up to a specialist service then chances are you will
be provided with a few design ideas and templates. However, if
you do not have a budget then you will find resources to free
newsletter templates throughout the site.
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